Under Armour

UI Design, Prototyping, Digital Marketing


Under Armour is a global brand of athletic footwear, apparel, and fitness accessories. As part of the e-commerce team, I designed suites of assets for the UA website, email campaigns, social media, and the mobile app. Looking to improve the efficiency at which the team creates, I rebuilt all of the Photoshop templates in Sketch and led workshops to educate the team.


The Goal

Improve the efficiency of design workflow by translating templates built in Photoshop to Sketch. After rebuilding templates in Sketch, educate the design team to use Sketch. 


The Challenge

Almost all of the design team was unfamiliar with the capabilities of designing in Sketch and have never used it's interface. 

Sketch 52 released an improved interface at the same time I was rebuilding templates, which made plugins that were vital to the construction of my template incompatable.

After only working at Under Armour for two weeks I needed to design the Sketch template to accomodate for both simple and complex builds. 


I led three Sketch workshops to go over the basics of the user interface, a tour of the new template I built, and a final one to discuss how we would be implementing the new template.



  • Less time spent designing allowed for more time for iteration and improvement
  • Introduction of placing assets into device mockups gave clearer context for approval from project teams
  • Strengthening designers' technical skillset. Introducing challenge inspired creativity

Lessons Learned

After having years of experience designing in both Photoshop and Sketch it was easy for me to pitch all the the advantages Sketch had that would improve overall workflow. Even after using Sketch for so long, with the latest update there were more things to learn and I had to be proficient enough to train the team.


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